by Robert Miller | Aug 22, 2017 | Uncategorized
Is Your Website Mobile Friendly? The majority of people use their phones to shop on the web. Customers buy personal insurance and vacations directly from their smartphones. They also use them to carry out research while on the go. Therefore, having a mobile friendly...
by Robert Miller | Aug 15, 2017 | Uncategorized
Find Your Target Audience: how to build a car buyer persona Any successful auto-dealer has a good knowledge of their typical customer. Maybe you sell more pickups to farmers, SUVs to active families, and used hatchbacks to students. The point is, with years of...
by Robert Miller | Aug 8, 2017 | Uncategorized
Has Online Marketing Replaced Traditional Dealership Marketing? Which one of the following marketing methods do you think would be more effective for marketing your auto-dealership? Paying thousands of dollars for an ad that is available for one day, in a place that...
by Robert Miller | Aug 1, 2017 | Uncategorized
5 Ways Your Dealership Should Use Video Marketing Promoting your auto-dealership with online video marketing is absolutely essential today. With over eight billion daily video views on Facebook alone, video marketing provides an enormous opportunity to get your brand,...
by Robert Miller | Jul 4, 2017 | Uncategorized
Understanding what your audience wants is essential to successfully marketing your auto-dealership. However, until very recently, auto-dealerships had little more than gut feelings to guide them when deciding how to market the cars, vans, and trucks on their lot. But,...
by Robert Miller | Jun 27, 2017 | Uncategorized
Bad reviews of your business on platforms like Google, Yelp, and even Twitter can have a big impact on business. One study found that 90% of people read online reviews before visiting a business. A further 86% would hesitate to visit your showroom if they see plenty...
by Robert Miller | Jun 20, 2017 | Uncategorized
According to research on consumers’ buying patterns, the mean time spent researching a new vehicle is 12 weeks. Most of that research takes place online. Potential customers first develop a shopping list of brands and models, draw up their shortlist, consider their...
by Robert Miller | Jun 6, 2017 | Uncategorized
If you were looking for an auto dealership in your city, that sold the kinds of vehicles you sell, what would you do? Chances are, you would start online and use Google to begin your search. Like most people, you’d probably use your smartphone to begin the search....
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